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Motion Graphics

Motion Graphics

Kaleido - 50th Anniversary's Design Faculty, Universidad Ponitificia Bolivariana

Kaleido - 50th Anniversary's Design Faculty, Universidad Ponitificia Bolivariana

Kaleido - 50th Anniversary's Design Faculty, Universidad Ponitificia Bolivariana

/// Overview

/// Overview

As a university project developed with Nicolás Hernández, we created Kaleido, a vibrant and flexible visual brand for the 50th anniversary of the UPB Faculty of Design. The project explored the kaleidoscope as a central metaphor, resulting in a complete graphic identity system and a conceptual motion video that explained the idea while animating the brand and its multiple graphic applications.

As a university project developed with Nicolás Hernández, we created Kaleido, a vibrant and flexible visual brand for the 50th anniversary of the UPB Faculty of Design. The project explored the kaleidoscope as a central metaphor, resulting in a complete graphic identity system and a conceptual motion video that explained the idea while animating the brand and its multiple graphic applications.

// General Information
Role
Concept Designer, Graphic Designer & Motion Designer
Duration
1 month
Software
Adobe After Effects, Adobe Illustrator
Credits
2025

/// The Challenge

/// The Challenge

As a university project, the main challenge was to develop a commemorative visual identity that felt alive, contemporary, and truly representative of a design faculty. We needed to move beyond a static logo, creating a versatile graphic system while producing a motion piece that clearly communicated the kaleidoscope metaphor and the brand’s dynamic nature.
As a university project, the main challenge was to develop a commemorative visual identity that felt alive, contemporary, and truly representative of a design faculty. We needed to move beyond a static logo, creating a versatile graphic system while producing a motion piece that clearly communicated the kaleidoscope metaphor and the brand’s dynamic nature.
As a university project, the main challenge was to develop a commemorative visual identity that felt alive, contemporary, and truly representative of a design faculty. We needed to move beyond a static logo, creating a versatile graphic system while producing a motion piece that clearly communicated the kaleidoscope metaphor and the brand’s dynamic nature.

/// The Solution

/// The Solution

We designed Kaleido as a modular and generative identity based on geometric patterns, rotations, and color transformations. The conceptual video functioned as both a manifesto and a live demonstration of the brand, showcasing logo animations, pattern evolutions, and real-world graphic applications that embody the idea of order within creative chaos.
We designed Kaleido as a modular and generative identity based on geometric patterns, rotations, and color transformations. The conceptual video functioned as both a manifesto and a live demonstration of the brand, showcasing logo animations, pattern evolutions, and real-world graphic applications that embody the idea of order within creative chaos.
We designed Kaleido as a modular and generative identity based on geometric patterns, rotations, and color transformations. The conceptual video functioned as both a manifesto and a live demonstration of the brand, showcasing logo animations, pattern evolutions, and real-world graphic applications that embody the idea of order within creative chaos.

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