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Motion Graphics

Motion Graphics

Parque Arauco

Parque Arauco

Parque Arauco

/// Overview

/// Overview

With Vissua.co, I created an internal training campaign for Parque Arauco to align ethical standards across their security, maintenance and customer service teams. The series has eight three-minute episodes that use characters and story to turn company procedures into clear animated scenarios, representing the real staff and mall environments.

With Vissua.co, I created an internal training campaign for Parque Arauco to align ethical standards across their security, maintenance and customer service teams. The series has eight three-minute episodes that use characters and story to turn company procedures into clear animated scenarios, representing the real staff and mall environments.

With Vissua.co, I created an internal training campaign for Parque Arauco to align ethical standards across their security, maintenance and customer service teams. The series has eight three-minute episodes that use characters and story to turn company procedures into clear animated scenarios, representing the real staff and mall environments.

// General Information
Role
Character Designer, Rigger, 2D Animator
Duration
3–4 months
Software
Illustrator, After Effects
Credits
Studio / Collaboration: Vissua.co

/// The Challenge

/// The Challenge

Around 24 minutes of final animation required an efficient pipeline. The main challenge was a modular 2D rigging system that could handle many staff characters and heavy dialogue across eight long scripts, staying consistent without slowing down.
Around 24 minutes of final animation required an efficient pipeline. The main challenge was a modular 2D rigging system that could handle many staff characters and heavy dialogue across eight long scripts, staying consistent without slowing down.
Around 24 minutes of final animation required an efficient pipeline. The main challenge was a modular 2D rigging system that could handle many staff characters and heavy dialogue across eight long scripts, staying consistent without slowing down.

/// The Solution

/// The Solution

We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.

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/// The Process

/// The Process

I started by turning the scripts into visual scenarios and designing the characters in Illustrator to reflect the different staff roles. After organizing and importing the assets into After Effects, I built modular rigs for lip-sync and acting. I then blocked out the dialogue, animated the camera and put together the multi-character scenes. Production ran over four months.
I started by turning the scripts into visual scenarios and designing the characters in Illustrator to reflect the different staff roles. After organizing and importing the assets into After Effects, I built modular rigs for lip-sync and acting. I then blocked out the dialogue, animated the camera and put together the multi-character scenes. Production ran over four months.
I started by turning the scripts into visual scenarios and designing the characters in Illustrator to reflect the different staff roles. After organizing and importing the assets into After Effects, I built modular rigs for lip-sync and acting. I then blocked out the dialogue, animated the camera and put together the multi-character scenes. Production ran over four months.