Graphic Systems
Cinco Tonos
/// Overview
A transmedia project for Támesis, a small town in Antioquia, Colombia: five tools for five local arts, held together by one visual language. As the team's creative director, designer and animator, I shaped that language: a world of ink and paper where color only appears where an art lives.
/// The Challenge
Our team went to Támesis to look for a problem around its art. The petroglyphs were everywhere but had lost their meaning, and the town's literature, music, murals and oral stories had no shared stage. Five arts needed five very different tools, from a printed book to a VR headset, and they still had to feel like one project.
/// The System
The idea came from the story: a being with no face tries on the masks of five arts and builds an identity from all of them. So the world is drawn in ink on paper, with glyphs cut like petroglyphs, and color only shows up where an art lives. Each station has its own tone and emblem, and the murals, covers and icons all come from one glyph kit built on a mirrored axis.
/// The Process
We started on a shared Miro board with references, festival masks and a minute-by-minute story structure, then storyboarded the animated short. From there the language grew into a branching book with 3D scenes, a podcast pilot, AR murals picked by a short test, a VR petroglyph station and a fold-out map that ties the route together.