Typography

Drop Caps

/// Overview

Nine drop caps, each living in its own graphic world drawn from the shape of the letter.

// General Information
Role
Art direction, visual design
Client
Self-initiated
Year
Software
Illustrator, Figma
Credits
Drop caps: Nicolás Téllez and Mariana Buitrago (typography exercise)Letter worlds, construction boards and deck: Nicolás Téllez
Note
Reference images are AI-generated (Gemini) and used for exploration. The typefaces in the boards are open-source stand-ins for the original faces, and every title and paragraph inside the worlds is sample text written for this case.

/// The Challenge

A drop cap has to set the mood of a page before anyone reads a word. These capitals started as a university typography exercise with Mariana Buitrago: draw them, build their grids and open a paragraph with each one. For this case I took nine of them further.

/// The System

One rule runs the set: the shape picks the world. Each letter's main feature names its world: a capsule, a fold, a blade, a lid. Each world gets its own palette, a display and a text typeface, and one image that rhymes with the outline. I never redraw the letters; every board uses the final outline.

/// The Process

Every capital started as a pencil sketch and was rebuilt in Illustrator on circles, arcs and straight cuts. I explored each world first as a vector key visual. Then I measured the letter, gave it its image and tested it as the opening of a sample page.