Art Direction & CGI
Out of the Box
/// Overview
For the 6th edition of Out of the Box, Grupo Nutresa's program for employees with disruptive ideas, I took the client's key visual and grew it into a whole world. Working freelance for Vissua, I found the rule hidden in that image, an everyday object with one impossible twist, and used it to design the storyboards for two launch films, a cast of objects, the icons and a board game that explains how the program works.
/// The Challenge
Out of the Box is Grupo Nutresa's program for employees with disruptive ideas. For its 6th edition the client already had a key visual, two fonts and a palette. They needed that look to carry two launch films, new key visuals and the pieces that explain how to join.
/// The System
The key visual hid a rule: an everyday object with one impossible twist, like an orange that plays like a record. I turned it into a cast of objects (glasses that hold floating islands, a heart that thinks, a watch you can measure) and storyboarded two films around them. The same rule shaped the icons, the launch screens and a board game that walks people through the program.
/// The Process
I started from what the client gave me: a key visual, Hanson Bold, Poppins and a palette. I built every scene of both films as a finished still in Photoshop, with objects from photos and Cinema 4D builds, then drew the icons and the game pieces in Illustrator. The storyboards went to the animation team as the reference for the final films.