Graphic Systems
Los Creators
/// Overview
A video portfolio for Los Creators, a creative studio from Medellín and Miami. Their team designed the site as static frames in Figma; I built it in Framer and decided how all of it behaves: the interaction, the components, the CMS, the mobile layouts and the Spanish and English versions.
/// The Challenge
Los Creators came with their site designed as static frames in Figma and a few references. The frames showed how each page should look, not how it should behave: how you get from one film to the next, what a card does on hover, how a room drawn as one still image comes alive, and how all of it folds onto a phone. My job was to make those frames behave.
/// The System
Their frames set a black, quiet interface where one film fills the screen and the type sits on it like a title card. I turned that into one rule for every interaction: every page is a screening. Videoclip and Comercial move sideways as you scroll, one film at a time. The Rev Sessions room leans back against the cursor in four layers, and a wall of visualizers swaps each still for its song title on hover.
/// The Process
I started by mapping the site: a reel on the home page, five sections and the insider pages for artists and brands. Then I broke the frames into small reusable pieces with as few states as each one needs, set up the CMS so every film is a row and every insider page comes from one template, and built the phone versions page by page, using the client's portrait artwork for Rev Sessions. Adding a film now means filling a row, not designing a page.