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3D Animation
3D Animation
BonBonBum
BonBonBum
BonBonBum
/// Overview
/// Overview
For Colombina’s BonBonBum brand, I developed a complete CGI campaign centered around the 2025 collaboration with Tajín. The work included multiple social media assets and a main promotional video that captures the playful “Dip it, Lick it” concept through energetic 3D animation and seamless integration of product and branding.
For Colombina’s BonBonBum brand, I developed a complete CGI campaign centered around the 2025 collaboration with Tajín. The work included multiple social media assets and a main promotional video that captures the playful “Dip it, Lick it” concept through energetic 3D animation and seamless integration of product and branding.
// General Information
Role
3D Artist, VFX Artist & Animator
Duration
Various assets + 12-second main video2025
Software
Cinema 4D, Redshift / Octane, Adobe After Effects
Credits
/// The Challenge
/// The Challenge
The project demanded creating visually striking, high-impact 3D assets that could stand out on social platforms while accurately representing the spicy-sweet collaboration. This involved complex integration of live-action footage with CGI elements, precise camera tracking, detailed particle simulations for Tajin seasoning, and maintaining consistent vibrant energy across static and motion pieces within tight deadlines.
The project demanded creating visually striking, high-impact 3D assets that could stand out on social platforms while accurately representing the spicy-sweet collaboration. This involved complex integration of live-action footage with CGI elements, precise camera tracking, detailed particle simulations for Tajin seasoning, and maintaining consistent vibrant energy across static and motion pieces within tight deadlines.
The project demanded creating visually striking, high-impact 3D assets that could stand out on social platforms while accurately representing the spicy-sweet collaboration. This involved complex integration of live-action footage with CGI elements, precise camera tracking, detailed particle simulations for Tajin seasoning, and maintaining consistent vibrant energy across static and motion pieces within tight deadlines.
/// The Solution
/// The Solution
I produced a series of vibrant 3D lollipops with realistic materials and dynamic particle effects for the Tajin coating, combined with bold typography and brand elements. The main promotional video features fluid camera animation, floating product shots, and energetic transitions that highlight the "Sweet & Zesty" pairing, delivering a cohesive and appetizing campaign.
I produced a series of vibrant 3D lollipops with realistic materials and dynamic particle effects for the Tajin coating, combined with bold typography and brand elements. The main promotional video features fluid camera animation, floating product shots, and energetic transitions that highlight the "Sweet & Zesty" pairing, delivering a cohesive and appetizing campaign.
I produced a series of vibrant 3D lollipops with realistic materials and dynamic particle effects for the Tajin coating, combined with bold typography and brand elements. The main promotional video features fluid camera animation, floating product shots, and energetic transitions that highlight the "Sweet & Zesty" pairing, delivering a cohesive and appetizing campaign.
/// The Process
/// The Process
I started with concept development and style exploration for the collaboration aesthetic. This was followed by detailed 3D modeling and texturing of the BonBonBum lollipops and packaging. I then handled camera animation, object dynamics, and extensive particle simulations for the Tajin seasoning effect. Footage integration was achieved through camera tracking and VFX, with final lighting, rendering, and compositing completed in After Effects to ensure seamless blending between real and digital elements.
I started with concept development and style exploration for the collaboration aesthetic. This was followed by detailed 3D modeling and texturing of the BonBonBum lollipops and packaging. I then handled camera animation, object dynamics, and extensive particle simulations for the Tajin seasoning effect. Footage integration was achieved through camera tracking and VFX, with final lighting, rendering, and compositing completed in After Effects to ensure seamless blending between real and digital elements.
I started with concept development and style exploration for the collaboration aesthetic. This was followed by detailed 3D modeling and texturing of the BonBonBum lollipops and packaging. I then handled camera animation, object dynamics, and extensive particle simulations for the Tajin seasoning effect. Footage integration was achieved through camera tracking and VFX, with final lighting, rendering, and compositing completed in After Effects to ensure seamless blending between real and digital elements.