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Previous Project

Motion Graphics

Motion Graphics

Ongoing

Ongoing

Ongoing

/// Overview

/// Overview

On.going is Universidad EAFIT's entrepreneurship center in Medellín. It incubates impact-driven business ideas, offers courses, bootcamps and a cowork space, and connects students, entrepreneurs and companies within the region's entrepreneurial ecosystem.

I created motion graphics for On.going, built on the center's brand, to communicate what it offers to very different audiences. The animation focused on conveying momentum and progress, the core idea behind a place where ideas keep moving forward.

Learn more about On.going at EAFIT.

On.going is Universidad EAFIT's entrepreneurship center in Medellín. It incubates impact-driven business ideas, offers courses, bootcamps and a cowork space, and connects students, entrepreneurs and companies within the region's entrepreneurial ecosystem.

I created motion graphics for On.going, built on the center's brand, to communicate what it offers to very different audiences. The animation focused on conveying momentum and progress, the core idea behind a place where ideas keep moving forward.

Learn more about On.going at EAFIT.

On.going is Universidad EAFIT's entrepreneurship center in Medellín. It incubates impact-driven business ideas, offers courses, bootcamps and a cowork space, and connects students, entrepreneurs and companies within the region's entrepreneurial ecosystem.

I created motion graphics for On.going, built on the center's brand, to communicate what it offers to very different audiences. The animation focused on conveying momentum and progress, the core idea behind a place where ideas keep moving forward.

Learn more about On.going at EAFIT.

// General Information
Role
Motion Designer
Duration
2022
Software
After Effects
Credits
Studio: Vissua.coClient: Universidad EAFIT

/// The Challenge

/// The Challenge

Communicating what an entrepreneurship center offers to very different audiences, students, entrepreneurs and companies, in a way that feels energetic and accessible.
Communicating what an entrepreneurship center offers to very different audiences, students, entrepreneurs and companies, in a way that feels energetic and accessible.
Communicating what an entrepreneurship center offers to very different audiences, students, entrepreneurs and companies, in a way that feels energetic and accessible.

/// The Solution

/// The Solution

We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.

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/// The Process

/// The Process

Starting from the brand guidelines and the script, I designed and animated the pieces in After Effects and delivered them through the client's review rounds.
Starting from the brand guidelines and the script, I designed and animated the pieces in After Effects and delivered them through the client's review rounds.
Starting from the brand guidelines and the script, I designed and animated the pieces in After Effects and delivered them through the client's review rounds.