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Motion Graphics

Motion Graphics

Out of the Box

Out of the Box

Out of the Box

/// Overview

/// Overview

Out of the Box is Grupo Nutresa's corporate intrapreneurship program, an internal initiative that invites employees across the group's companies to propose, develop and test new business ideas. The program needed a communication strategy that could reach a large, diverse organization and make innovation feel accessible to everyone, not only to specialized teams.

As creative lead and motion designer, I defined the visual approach of the program's motion content and animated the pieces that introduce it, explain how to take part and keep the community engaged. The result gave the program a bold, energetic identity in movement, closer to an invitation than a corporate memo.

Visit the Out of the Box program site.

Out of the Box is Grupo Nutresa's corporate intrapreneurship program, an internal initiative that invites employees across the group's companies to propose, develop and test new business ideas. The program needed a communication strategy that could reach a large, diverse organization and make innovation feel accessible to everyone, not only to specialized teams.

As creative lead and motion designer, I defined the visual approach of the program's motion content and animated the pieces that introduce it, explain how to take part and keep the community engaged. The result gave the program a bold, energetic identity in movement, closer to an invitation than a corporate memo.

Visit the Out of the Box program site.

Out of the Box is Grupo Nutresa's corporate intrapreneurship program, an internal initiative that invites employees across the group's companies to propose, develop and test new business ideas. The program needed a communication strategy that could reach a large, diverse organization and make innovation feel accessible to everyone, not only to specialized teams.

As creative lead and motion designer, I defined the visual approach of the program's motion content and animated the pieces that introduce it, explain how to take part and keep the community engaged. The result gave the program a bold, energetic identity in movement, closer to an invitation than a corporate memo.

Visit the Out of the Box program site.

Media
// General Information
Role
Creative Lead & Motion Designer
Duration
2023
Software
After Effects
Credits
Studio: Vissua.coClient: Grupo Nutresa

/// The Challenge

/// The Challenge

Internal programs compete with a lot of corporate noise. The content had to make employees across a large organization actually want to participate, while staying aligned with Nutresa's brand.
Internal programs compete with a lot of corporate noise. The content had to make employees across a large organization actually want to participate, while staying aligned with Nutresa's brand.
Internal programs compete with a lot of corporate noise. The content had to make employees across a large organization actually want to participate, while staying aligned with Nutresa's brand.

/// The Solution

/// The Solution

We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.

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/// The Process

/// The Process

I led the creative direction from concept to delivery, defining the visual approach and animating the pieces in After Effects, with review rounds alongside the client's communications team.
I led the creative direction from concept to delivery, defining the visual approach and animating the pieces in After Effects, with review rounds alongside the client's communications team.
I led the creative direction from concept to delivery, defining the visual approach and animating the pieces in After Effects, with review rounds alongside the client's communications team.