Out of the Box is Grupo Nutresa's corporate intrapreneurship program, an internal initiative that invites employees across the group's companies to propose, develop and test new business ideas. The program needed a communication strategy that could reach a large, diverse organization and make innovation feel accessible to everyone, not only to specialized teams.

As creative lead and motion designer, I defined the visual approach of the program's motion content and animated the pieces that introduce it, explain how to take part and keep the community engaged. The result gave the program a bold, energetic identity in movement, closer to an invitation than a corporate memo.

Visit the Out of the Box program site.