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3D Animation

3D Animation

Bont World

Bont World

Bont World

/// Overview

/// Overview

For the Cash Converters TVC, we designed and animated Bont World, a playful, plush suburban universe where second-hand feels second-nature. Shot on large LED volumes at Dream Screen Australia, the environments let live-action talent and 3D sets come together in real time.

For the Cash Converters TVC, we designed and animated Bont World, a playful, plush suburban universe where second-hand feels second-nature. Shot on large LED volumes at Dream Screen Australia, the environments let live-action talent and 3D sets come together in real time.

For the Cash Converters TVC, we designed and animated Bont World, a playful, plush suburban universe where second-hand feels second-nature. Shot on large LED volumes at Dream Screen Australia, the environments let live-action talent and 3D sets come together in real time.

// General Information
Role
3D Environment Lead & Look Developer
Duration
1 month
Software
Cinema 4D, Octane Render, Adobe Photoshop, After Effects
Credits
Studio: Lafinka.tvClient: Cash ConvertersProduction Company: Whooshka MediaVirtual Production Studio: Dream Screen AustraliaDirector: Paddy MithenThanks to: Andrés Gomez Isaza (Project leader), Ginna Plazas (Creative Producer), Juana Molina (Concept artist), David Osorio (3D animator), David Silva (3D Generalist), Alejandro Londoño (3D modeler)

/// The Challenge

/// The Challenge

A stylized 3D world had to work for virtual production on large LED volumes. That meant accurate camera integration, consistent lighting across locations and near real-time rendering performance. The environments had to feel playful and cohesive while matching the practical lighting and live-action plates.
A stylized 3D world had to work for virtual production on large LED volumes. That meant accurate camera integration, consistent lighting across locations and near real-time rendering performance. The environments had to feel playful and cohesive while matching the practical lighting and live-action plates.
A stylized 3D world had to work for virtual production on large LED volumes. That meant accurate camera integration, consistent lighting across locations and near real-time rendering performance. The environments had to feel playful and cohesive while matching the practical lighting and live-action plates.

/// The Solution

/// The Solution

We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.

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/// The Process

/// The Process

We started with concept development and art direction to define the look of Bont World. Modeling, asset creation and modular scene assembly were done in Cinema 4D, followed by texturing, look development and lighting in Octane. For virtual production, we matched cameras and calibrated for the LED volume. Final renders and VFX integration of the live-action plates were done in After Effects.
We started with concept development and art direction to define the look of Bont World. Modeling, asset creation and modular scene assembly were done in Cinema 4D, followed by texturing, look development and lighting in Octane. For virtual production, we matched cameras and calibrated for the LED volume. Final renders and VFX integration of the live-action plates were done in After Effects.
We started with concept development and art direction to define the look of Bont World. Modeling, asset creation and modular scene assembly were done in Cinema 4D, followed by texturing, look development and lighting in Octane. For virtual production, we matched cameras and calibrated for the LED volume. Final renders and VFX integration of the live-action plates were done in After Effects.