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3D Animation
3D Animation
Bont World
Bont World
Bont World
/// Overview
/// Overview
For the Cash Converters TVC, we designed and animated the complete Bont World — a whimsical, plush suburban universe where second-hand feels second-nature. Shot on giant LED volumes at Dream Screen Australia, the environments enabled seamless virtual production, blending live-action talent with fully realized 3D sets in real time.
For the Cash Converters TVC, we designed and animated the complete Bont World — a whimsical, plush suburban universe where second-hand feels second-nature. Shot on giant LED volumes at Dream Screen Australia, the environments enabled seamless virtual production, blending live-action talent with fully realized 3D sets in real time.
// General Information
Role
3D Environment Lead & Look Developer
Duration
1 month
Software
Cinema 4D, Octane Render, Adobe Photoshop, After Effects
Credits
Studio: Lafinka.tvClient: Cash ConvertersProduction Company: Whooshka MediaVirtual Production Studio: Dream Screen AustraliaDirector: Paddy MithenThanks to: Andrés Gomez Isaza (Project leader), Ginna Plazas (Creative Producer), Juana Molina (Concept artist), David Osorio (3D animator), David Silva (3D Generalist), Alejandro Londoño (3D modeler)
/// The Challenge
/// The Challenge
Delivering a highly stylized yet technically robust 3D world capable of supporting virtual production on large LED volumes demanded perfect camera integration, consistent lighting across multiple locations, and real-time or near real-time rendering performance. The environments needed to feel playful and cohesive while convincingly matching practical lighting and live-action plates without breaking the illusion.
Delivering a highly stylized yet technically robust 3D world capable of supporting virtual production on large LED volumes demanded perfect camera integration, consistent lighting across multiple locations, and real-time or near real-time rendering performance. The environments needed to feel playful and cohesive while convincingly matching practical lighting and live-action plates without breaking the illusion.
Delivering a highly stylized yet technically robust 3D world capable of supporting virtual production on large LED volumes demanded perfect camera integration, consistent lighting across multiple locations, and real-time or near real-time rendering performance. The environments needed to feel playful and cohesive while convincingly matching practical lighting and live-action plates without breaking the illusion.
/// The Solution
/// The Solution
We created a modular, camera-ready 3D universe featuring exaggerated organic forms, soft rounded geometry, and a saturated candy-colored palette. Rigorous look development in Octane focused on rich material responses, atmospheric scattering, and dynamic lighting that responded naturally to LED volume conditions. Precise VFX workflows ensured seamless compositing of on-set footage with the virtual environments, preserving the campaign's optimistic and approachable tone.
We created a modular, camera-ready 3D universe featuring exaggerated organic forms, soft rounded geometry, and a saturated candy-colored palette. Rigorous look development in Octane focused on rich material responses, atmospheric scattering, and dynamic lighting that responded naturally to LED volume conditions. Precise VFX workflows ensured seamless compositing of on-set footage with the virtual environments, preserving the campaign's optimistic and approachable tone.
We created a modular, camera-ready 3D universe featuring exaggerated organic forms, soft rounded geometry, and a saturated candy-colored palette. Rigorous look development in Octane focused on rich material responses, atmospheric scattering, and dynamic lighting that responded naturally to LED volume conditions. Precise VFX workflows ensured seamless compositing of on-set footage with the virtual environments, preserving the campaign's optimistic and approachable tone.
/// The Process
/// The Process
The process began with concept development and art direction to establish the distinctive playful aesthetic of Bont World. We then moved into extensive 3D modeling, asset creation, and modular scene assembly in Cinema 4D, followed by detailed texturing, look development, and lighting optimization with Octane Render. Virtual production preparation included precise camera matching and LED volume calibration, culminating in final rendering passes and VFX integration of the live-action plates in After Effects.
The process began with concept development and art direction to establish the distinctive playful aesthetic of Bont World. We then moved into extensive 3D modeling, asset creation, and modular scene assembly in Cinema 4D, followed by detailed texturing, look development, and lighting optimization with Octane Render. Virtual production preparation included precise camera matching and LED volume calibration, culminating in final rendering passes and VFX integration of the live-action plates in After Effects.
The process began with concept development and art direction to establish the distinctive playful aesthetic of Bont World. We then moved into extensive 3D modeling, asset creation, and modular scene assembly in Cinema 4D, followed by detailed texturing, look development, and lighting optimization with Octane Render. Virtual production preparation included precise camera matching and LED volume calibration, culminating in final rendering passes and VFX integration of the live-action plates in After Effects.