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Motion Graphics

Motion Graphics

Safe Work Australia: WHS Duties

Safe Work Australia: WHS Duties

Safe Work Australia: WHS Duties

/// Overview

/// Overview

For Safe Work Australia, we produced a three-part animation series supporting their fact sheets and industry case studies, bringing the principles of work health and safety duties to life for franchisors, franchisees, and PCBUs across franchising, outsourcing, construction, and labour hire sectors.

For Safe Work Australia, we produced a three-part animation series supporting their fact sheets and industry case studies, bringing the principles of work health and safety duties to life for franchisors, franchisees, and PCBUs across franchising, outsourcing, construction, and labour hire sectors.

// General Information
Role
Animator
Duration
2025
Software
Adobe After Effects, Photoshop
Credits
Studio: Lafinka.tvThanks to: Steven Restrepo (lead animator), Andrés Huertas (Storyboard and animatic), Juana Molina (lead character artist)Client: Safe Work Australia

/// The Challenge

/// The Challenge

Complex legal principles non-transferable duties, multiple concurrent duties, shared responsibilities, and risk management needed to feel approachable and empowering rather than bureaucratic. The animation had to maintain a light, novel tone while delivering precise, industry-relevant scenarios that would drive real workplace conversations and behavioural change.
Complex legal principles non-transferable duties, multiple concurrent duties, shared responsibilities, and risk management needed to feel approachable and empowering rather than bureaucratic. The animation had to maintain a light, novel tone while delivering precise, industry-relevant scenarios that would drive real workplace conversations and behavioural change.
Complex legal principles non-transferable duties, multiple concurrent duties, shared responsibilities, and risk management needed to feel approachable and empowering rather than bureaucratic. The animation had to maintain a light, novel tone while delivering precise, industry-relevant scenarios that would drive real workplace conversations and behavioural change.

/// The Solution

/// The Solution

We developed a bright, colourful 2D visual language featuring androgynous, highly adaptable characters set in everyday café and office environments. Dynamic visual metaphors (juggling duties, shared coffee cups, hierarchy of controls) combined with smooth character animation and cinematic camera work turned abstract legal concepts into relatable, high-energy stories that feel empowering rather than instructional.
We developed a bright, colourful 2D visual language featuring androgynous, highly adaptable characters set in everyday café and office environments. Dynamic visual metaphors (juggling duties, shared coffee cups, hierarchy of controls) combined with smooth character animation and cinematic camera work turned abstract legal concepts into relatable, high-energy stories that feel empowering rather than instructional.
We developed a bright, colourful 2D visual language featuring androgynous, highly adaptable characters set in everyday café and office environments. Dynamic visual metaphors (juggling duties, shared coffee cups, hierarchy of controls) combined with smooth character animation and cinematic camera work turned abstract legal concepts into relatable, high-energy stories that feel empowering rather than instructional.