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Graphic Design
Graphic Design
The Cheap Seats Rebrand
The Cheap Seats Rebrand
The Cheap Seats Rebrand
/// Overview
/// Overview
For the 2025 rebrand of The Cheap Seats, we led the creative overhaul of the program’s on-air identity, developing the core key visuals, motion language, and graphic system that now defines the show’s irreverent, fast-paced tone across broadcast, social, and set integration.
For the 2025 rebrand of The Cheap Seats, we led the creative overhaul of the program’s on-air identity, developing the core key visuals, motion language, and graphic system that now defines the show’s irreverent, fast-paced tone across broadcast, social, and set integration.
// General Information
Role
Principal Concept Designer & Lead Motion Artist
Duration
2025
Software
Adobe Photoshop, After Effects, Cinema 4D
Credits
Studio: Lafinka.tvThanks to: Andrés Gomez Isaza and Keke Marc Robertson (Project leader), Ginna Plazas (Creative Producer), Andrés Huertas (Animator), Alejandro Bolaños (2D Designer and animator)Client: Network 10Production Company: Working Dog ProductionsHosts: Melanie Bracewell, Tim McDonaldExecutive Producers: Tom Gleisner, Rob Sitch, Santo Cilauro, Debra Herman, Michael Hirsh
/// The Challenge
/// The Challenge
The rebrand needed to feel fresh yet instantly recognizable within the established Cheap Seats universe while elevating the show's satirical edge and cultural relevance. We had to create a versatile, high-impact graphic system capable of handling rapid-fire news clips, celebrity portraits, and live studio integration, all while maintaining strong legibility and energy across multiple platforms and screen sizes.
The rebrand needed to feel fresh yet instantly recognizable within the established Cheap Seats universe while elevating the show's satirical edge and cultural relevance. We had to create a versatile, high-impact graphic system capable of handling rapid-fire news clips, celebrity portraits, and live studio integration, all while maintaining strong legibility and energy across multiple platforms and screen sizes.
The rebrand needed to feel fresh yet instantly recognizable within the established Cheap Seats universe while elevating the show's satirical edge and cultural relevance. We had to create a versatile, high-impact graphic system capable of handling rapid-fire news clips, celebrity portraits, and live studio integration, all while maintaining strong legibility and energy across multiple platforms and screen sizes.
/// The Solution
/// The Solution
We established a signature neon-and-electric-blue aesthetic built around dynamic curved light trails, bold typography, and circular framing devices that echo television monitors and spotlight energy. Early key visuals and animation tests defined the tone, which was refined into a cohesive system featuring custom cityscape backdrops, satirical portrait treatments, and modular lower-thirds. The final look balanced high-gloss broadcast polish with the show's cheeky, accessible personality.
We established a signature neon-and-electric-blue aesthetic built around dynamic curved light trails, bold typography, and circular framing devices that echo television monitors and spotlight energy. Early key visuals and animation tests defined the tone, which was refined into a cohesive system featuring custom cityscape backdrops, satirical portrait treatments, and modular lower-thirds. The final look balanced high-gloss broadcast polish with the show's cheeky, accessible personality.
We established a signature neon-and-electric-blue aesthetic built around dynamic curved light trails, bold typography, and circular framing devices that echo television monitors and spotlight energy. Early key visuals and animation tests defined the tone, which was refined into a cohesive system featuring custom cityscape backdrops, satirical portrait treatments, and modular lower-thirds. The final look balanced high-gloss broadcast polish with the show's cheeky, accessible personality.
/// The Process
/// The Process
The process began with extensive concept exploration and mood boarding to define the new visual direction. We developed the initial key visuals and early animation tests in After Effects and Cinema 4D, iterating on typography, color systems, and motion language. These concepts were then refined into production assets and the final on-air identity, with close collaboration on the title sequence and additional graphics for the studio set, social media, and promotional campaigns.
The process began with extensive concept exploration and mood boarding to define the new visual direction. We developed the initial key visuals and early animation tests in After Effects and Cinema 4D, iterating on typography, color systems, and motion language. These concepts were then refined into production assets and the final on-air identity, with close collaboration on the title sequence and additional graphics for the studio set, social media, and promotional campaigns.
The process began with extensive concept exploration and mood boarding to define the new visual direction. We developed the initial key visuals and early animation tests in After Effects and Cinema 4D, iterating on typography, color systems, and motion language. These concepts were then refined into production assets and the final on-air identity, with close collaboration on the title sequence and additional graphics for the studio set, social media, and promotional campaigns.