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Motion Graphics

Motion Graphics

The Cheap Seats Rebrand

The Cheap Seats Rebrand

The Cheap Seats Rebrand

/// Overview

/// Overview

For the 2025 rebrand of The Cheap Seats, we led the creative overhaul of the show's on-air identity. We developed the key visuals, motion language and graphic system that now carry its irreverent, fast-paced tone across broadcast, social and set.

For the 2025 rebrand of The Cheap Seats, we led the creative overhaul of the show's on-air identity. We developed the key visuals, motion language and graphic system that now carry its irreverent, fast-paced tone across broadcast, social and set.

For the 2025 rebrand of The Cheap Seats, we led the creative overhaul of the show's on-air identity. We developed the key visuals, motion language and graphic system that now carry its irreverent, fast-paced tone across broadcast, social and set.

// General Information
Role
Principal Concept Designer & Lead Motion Artist
Duration
2025
Software
Adobe Photoshop, After Effects, Cinema 4D
Credits
Studio: Lafinka.tvThanks to: Andrés Gomez Isaza and Keke Marc Robertson (Project leader), Ginna Plazas (Creative Producer), Andrés Huertas (Animator), Alejandro Bolaños (2D Designer and animator)Client: Network 10Production Company: Working Dog ProductionsHosts: Melanie Bracewell, Tim McDonaldExecutive Producers: Tom Gleisner, Rob Sitch, Santo Cilauro, Debra Herman, Michael Hirsh

/// The Challenge

/// The Challenge

The rebrand had to feel fresh while staying recognizable as The Cheap Seats, and sharpen the show's satirical edge. The graphic system had to handle rapid-fire news clips, celebrity portraits and live studio integration, and stay legible and energetic across platforms and screen sizes.
The rebrand had to feel fresh while staying recognizable as The Cheap Seats, and sharpen the show's satirical edge. The graphic system had to handle rapid-fire news clips, celebrity portraits and live studio integration, and stay legible and energetic across platforms and screen sizes.
The rebrand had to feel fresh while staying recognizable as The Cheap Seats, and sharpen the show's satirical edge. The graphic system had to handle rapid-fire news clips, celebrity portraits and live studio integration, and stay legible and energetic across platforms and screen sizes.

/// The Solution

/// The Solution

We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.

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/// The Process

/// The Process

We started with concept exploration and mood boards to define the direction. Key visuals and animation tests were built in After Effects and Cinema 4D, iterating on typography, color and motion. Once approved, the concepts became production assets and the final on-air identity. We also collaborated on the title sequence and on graphics for the studio set, social media and promos.
We started with concept exploration and mood boards to define the direction. Key visuals and animation tests were built in After Effects and Cinema 4D, iterating on typography, color and motion. Once approved, the concepts became production assets and the final on-air identity. We also collaborated on the title sequence and on graphics for the studio set, social media and promos.
We started with concept exploration and mood boards to define the direction. Key visuals and animation tests were built in After Effects and Cinema 4D, iterating on typography, color and motion. Once approved, the concepts became production assets and the final on-air identity. We also collaborated on the title sequence and on graphics for the studio set, social media and promos.