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3D Animation

3D Animation

WHY? Base Jumpers

WHY? Base Jumpers

WHY? Base Jumpers

/// Overview

/// Overview

For the "Base Jumpers" episode of the ABC series Todd Sampson's Why?, we extended the season's visual language into a poetic, continuous title sequence. The viewer follows a jumper through a high-contrast red world built around ideas of extreme risk and human limits.

For the "Base Jumpers" episode of the ABC series Todd Sampson's Why?, we extended the season's visual language into a poetic, continuous title sequence. The viewer follows a jumper through a high-contrast red world built around ideas of extreme risk and human limits.

For the "Base Jumpers" episode of the ABC series Todd Sampson's Why?, we extended the season's visual language into a poetic, continuous title sequence. The viewer follows a jumper through a high-contrast red world built around ideas of extreme risk and human limits.

// General Information
Role
Motion Design, 3D Animation
Duration
3 months
Software
After Effects, Cinema 4D, Octane Render
Credits
Studio: Lafinka.tv in collaboration with The Bureau StudioCreative Director: Andrés Gomez Isaza and Keke Marc RobertsonThanks to: Alejandra Morales (creative producer), David Osorio and David SilvaHost: Todd Sampson; Produced by Cordell Jigsaw ProductionsNetwork: Nine Network

/// The Challenge

/// The Challenge

We had to convey speed and scale in a single-color environment. The continuous, high-speed camera plunge needed precise choreography in the animatic to keep the pacing intense without disorienting the viewer. With no color contrast to rely on, the assets needed enough shape and surface detail to stay readable under uniform red light.
We had to convey speed and scale in a single-color environment. The continuous, high-speed camera plunge needed precise choreography in the animatic to keep the pacing intense without disorienting the viewer. With no color contrast to rely on, the assets needed enough shape and surface detail to stay readable under uniform red light.
We had to convey speed and scale in a single-color environment. The continuous, high-speed camera plunge needed precise choreography in the animatic to keep the pacing intense without disorienting the viewer. With no color contrast to rely on, the assets needed enough shape and surface detail to stay readable under uniform red light.

/// The Solution

/// The Solution

We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.

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/// The Process

/// The Process

We started with the animatic, then modeled the assets and prepared textures in Cinema 4D. Lighting and rendering were done in Octane. Throughout, we focused on silhouette readability, volumetric atmosphere and how the flying character moved through each environment.
We started with the animatic, then modeled the assets and prepared textures in Cinema 4D. Lighting and rendering were done in Octane. Throughout, we focused on silhouette readability, volumetric atmosphere and how the flying character moved through each environment.
We started with the animatic, then modeled the assets and prepared textures in Cinema 4D. Lighting and rendering were done in Octane. Throughout, we focused on silhouette readability, volumetric atmosphere and how the flying character moved through each environment.