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3D Animation

3D Animation

Fazit

Fazit

Fazit

/// Overview

/// Overview

I worked with Fazit on a series of social media campaigns. The work placed their makeup patches and products into iconic locations like the Statue of Liberty, Tower Bridge and Big Ben, along with Black Friday promotional animations.

I worked with Fazit on a series of social media campaigns. The work placed their makeup patches and products into iconic locations like the Statue of Liberty, Tower Bridge and Big Ben, along with Black Friday promotional animations.

I worked with Fazit on a series of social media campaigns. The work placed their makeup patches and products into iconic locations like the Statue of Liberty, Tower Bridge and Big Ben, along with Black Friday promotional animations.

// General Information
Role
3D Artist, VFX Artist & Animator
Duration
Multiple assets and videos (9–21 seconds)2025
Software
Cinema 4D, Redshift / Octane, Adobe After Effects
Credits

/// The Challenge

/// The Challenge

The 3D products had to sit convincingly in real footage of world-famous landmarks. That required camera tracking, realistic product modeling and texturing, and animation with strong impact for social media, all on tight deadlines.
The 3D products had to sit convincingly in real footage of world-famous landmarks. That required camera tracking, realistic product modeling and texturing, and animation with strong impact for social media, all on tight deadlines.
The 3D products had to sit convincingly in real footage of world-famous landmarks. That required camera tracking, realistic product modeling and texturing, and animation with strong impact for social media, all on tight deadlines.

/// The Solution

/// The Solution

We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.

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/// The Process

/// The Process

I started with concept development and reference analysis of each landmark. Then I modeled and textured the Fazit products and packaging. I tracked the live footage and animated the products and billboards, adding particles and transitions. Final VFX integration and color grading were done in After Effects to match the lighting of each location.
I started with concept development and reference analysis of each landmark. Then I modeled and textured the Fazit products and packaging. I tracked the live footage and animated the products and billboards, adding particles and transitions. Final VFX integration and color grading were done in After Effects to match the lighting of each location.
I started with concept development and reference analysis of each landmark. Then I modeled and textured the Fazit products and packaging. I tracked the live footage and animated the products and billboards, adding particles and transitions. Final VFX integration and color grading were done in After Effects to match the lighting of each location.