00%

Previous Project

Next Project

Motion Graphics

Motion Graphics

Digital Tides

Digital Tides

Digital Tides

/// Overview

/// Overview

Digital Tides is a World Bank immersive story about a decade of digital transformation across the Pacific, the world's largest ocean and one of its most remote regions. It follows how better connectivity, digital services and infrastructure are helping island communities create jobs, strengthen their economies and access opportunities that used to be out of reach.

I led the visual side of the story, defining the look and illustration style and animating the pieces that carry the narrative. The goal was to turn policy, data and development outcomes into something human and easy to follow, so every figure feels tied to a place and the people living there.

Explore the full story on the World Bank website.

Digital Tides is a World Bank immersive story about a decade of digital transformation across the Pacific, the world's largest ocean and one of its most remote regions. It follows how better connectivity, digital services and infrastructure are helping island communities create jobs, strengthen their economies and access opportunities that used to be out of reach.

I led the visual side of the story, defining the look and illustration style and animating the pieces that carry the narrative. The goal was to turn policy, data and development outcomes into something human and easy to follow, so every figure feels tied to a place and the people living there.

Explore the full story on the World Bank website.

Digital Tides is a World Bank immersive story about a decade of digital transformation across the Pacific, the world's largest ocean and one of its most remote regions. It follows how better connectivity, digital services and infrastructure are helping island communities create jobs, strengthen their economies and access opportunities that used to be out of reach.

I led the visual side of the story, defining the look and illustration style and animating the pieces that carry the narrative. The goal was to turn policy, data and development outcomes into something human and easy to follow, so every figure feels tied to a place and the people living there.

Explore the full story on the World Bank website.

Media
// General Information
Role
Creative Lead, Motion Designer & Visual Designer
Duration
2025
Software
After Effects, Illustrator
Credits
Studio: Lafinka.tvClient: The World Bank

/// The Challenge

/// The Challenge

The story covers a whole region and ten years of work, so the challenge was to make policy, infrastructure and data feel human and easy to follow, while keeping the tone and accuracy an institution like the World Bank requires.
The story covers a whole region and ten years of work, so the challenge was to make policy, infrastructure and data feel human and easy to follow, while keeping the tone and accuracy an institution like the World Bank requires.
The story covers a whole region and ten years of work, so the challenge was to make policy, infrastructure and data feel human and easy to follow, while keeping the tone and accuracy an institution like the World Bank requires.

/// The Solution

/// The Solution

We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.
We designed Kaleido as a modular, generative identity based on geometric patterns, rotations and color shifts. The video works as both a manifesto and a demo of the brand, showing logo animations, evolving patterns and real applications that express order within creative chaos.

work

about

work

about

work

about

work

about

/// The Process

/// The Process

I led the creative direction and visual design, starting from the script and data to define the look, palette and illustration style. Assets were illustrated in Illustrator and animated in After Effects, iterating with the client through review rounds until final delivery.
I led the creative direction and visual design, starting from the script and data to define the look, palette and illustration style. Assets were illustrated in Illustrator and animated in After Effects, iterating with the client through review rounds until final delivery.
I led the creative direction and visual design, starting from the script and data to define the look, palette and illustration style. Assets were illustrated in Illustrator and animated in After Effects, iterating with the client through review rounds until final delivery.