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Motion Graphics

Motion Graphics

Digital Tides

Digital Tides

Digital Tides

/// Overview

/// Overview

Digital Tides is a World Bank immersive story about a decade of digital transformation across the Pacific, and how connectivity is creating jobs, strengthening economies and opening new opportunities for island communities. We designed and animated the visual layer of the story, turning data and development outcomes into an illustrated, motion-driven narrative.

Digital Tides is a World Bank immersive story about a decade of digital transformation across the Pacific, and how connectivity is creating jobs, strengthening economies and opening new opportunities for island communities. We designed and animated the visual layer of the story, turning data and development outcomes into an illustrated, motion-driven narrative.

Media
// General Information
Role
Creative Lead, Motion Designer & Visual Designer
Duration
2025
Software
After Effects, Illustrator
Credits
Studio: Lafinka.tvClient: The World Bank

/// The Challenge

/// The Challenge

The story covers a whole region and ten years of work, so the challenge was to make policy, infrastructure and data feel human and easy to follow, while keeping the tone and accuracy an institution like the World Bank requires.
The story covers a whole region and ten years of work, so the challenge was to make policy, infrastructure and data feel human and easy to follow, while keeping the tone and accuracy an institution like the World Bank requires.
The story covers a whole region and ten years of work, so the challenge was to make policy, infrastructure and data feel human and easy to follow, while keeping the tone and accuracy an institution like the World Bank requires.

/// The Solution

/// The Solution

We built an illustrated visual system inspired by the ocean and the Pacific islands, and used motion to carry the reader through the story, so every number and milestone is tied to a place and its people.
We built an illustrated visual system inspired by the ocean and the Pacific islands, and used motion to carry the reader through the story, so every number and milestone is tied to a place and its people.
We built an illustrated visual system inspired by the ocean and the Pacific islands, and used motion to carry the reader through the story, so every number and milestone is tied to a place and its people.

/// The Process

/// The Process

I led the creative direction and visual design, starting from the script and data to define the look, palette and illustration style. Assets were illustrated in Illustrator and animated in After Effects, iterating with the client through review rounds until final delivery.
I led the creative direction and visual design, starting from the script and data to define the look, palette and illustration style. Assets were illustrated in Illustrator and animated in After Effects, iterating with the client through review rounds until final delivery.
I led the creative direction and visual design, starting from the script and data to define the look, palette and illustration style. Assets were illustrated in Illustrator and animated in After Effects, iterating with the client through review rounds until final delivery.

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